Kings Cross Sydney Australia
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World famous billboard for Coca Cola. The Coca-Cola Billboard in Kings Cross, Sydney, usually referred to by Sydneysiders simply as "The Coke Sign", is an advertising billboard owned by the Coca-Cola Company, which is more often regarded as an iconic landmark than as an advertisement. Commercially, it is considered to be the premier billboard in Sydney and is the largest billboard in the Southern Hemisphere. It is commonly, though incorrectly, assumed to be heritage-listed.